Gemma Helyer Senior Product (UX/UI Designer) Cardiff, South Wales, UK.

Booking May 2026 Projects Now

I design accessible digital products that perform

Freelance Senior Product Designer specialising in UX, accessibility and complex user journeys. 11+ years’ experience across fintech, government and eCommerce.

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Services

Gemma accepting her digital inclusive professional award 2024 on stage smiling, wearing a black top and a green skirt.

Gemma sitting down, smiling holding a yellow mug

Gemma, sat on stage with hands up while talking to an audience while on a panel for inclusivity

How I can help

I work with teams to design better products, improve journeys and build accessibility in from the start.

UX & Product Design

End-to-end design from research through to high-fidelity UI and delivery.

Accessibility (WCAG 2.2)

Audits, fixes and guidance to make your product usable and compliant.

Complex journeys & forms

Finance, government and multi-step flows designed to reduce drop-off.

Design systems

Scalable components and patterns to keep teams consistent and fast.

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How I work

I focus on understanding the problem first, then designing solutions that are simple, usable and built to last.

Understand the problem

I use data, research and real user behaviour to get clear on what’s not working and why.

Design with intent

Clear journeys, accessible interfaces and practical solutions that solve real problems not just add features.

Deliver and improve

I work closely with your team to ship the work, test it and keep improving based on real feedback.

What clients say about working with me

Gemma made our product easier to build and delivered UI that worked in practice

RS Compoents

Senior Devloper

Gemma isn’t afraid to challenge decisions and always keeps user and business goals in focus.

Admiral Money

Lead UX Designer

Gemma is a strong asset to any business, detail-focused, creative, and always pushing the quality of digital design.”

Sonovate

CEO, Startup Fintech

Why teams hire me

To get clarity and momentum

I help teams cut through noise, unblock delivery, and move forward with confidence.

To ship better products, not just features

User-centred design that solves real problems. Usable journeys, accessible interfaces, decisions backed by research.

To reduce risk and rework

Build accessibility and UX into the process from the start. Catch issues early, ship faster, save budget.

Ready to build better products?

Tell me what you’re working on and I’ll see how I can help

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Senior Product Designer and Accessibility Specialist

I’m Gemma, a senior product designer specialising in UX, accessibility, and practical problem-solving. With 11+ years across fintech, e-commerce, and large organisations.

I help teams build products that everyone can use. I cut the fluff, keep things simple, and slot into your workflow fast, whether you need accessibility support, better design foundations, or hands-on UX help.

I'm a designer for leaders who want real change.

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